Connective | GTM Engineering for Agencies & B2B

Operational Friction Is Killing Your GTM Velocity

Speed is a competitive advantage for GTM teams, but operational complexity kills it. We reduce the friction in your GTM systems - unifying data, building AI-assisted automations, and eliminating bottlenecks - so your teams can execute faster without sacrificing quality, accuracy, or control.

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Your GTM Teams Aren't Failing At Strategy. They're Drowning in Operational Complexity

Your teams know the strategy. What slows them down is the operational reality. Scattered tools, disconnected data, manual workflows, and fragmented insights. Operational friction steals their time and focus, keeping your team buried in busywork instead of doing what they do best: executing & driving revenue.

When Your GTM Systems Work Together, Your Strategy Can Shine.

The right operational infrastructure doesn't just reduce problems, it multiplies what your teams can accomplish. We architect GTM systems where insights surface automatically, repetitive tasks vanish, and every tool reinforces the others. Your teams shift from reacting to friction to proactively driving pipeline and revenue.

What We Do

Whether it's starting from scratch with a new GTM stack, or picking up the pieces of a broken GTM puzzle, Connective has your back.

AI-Assisted GTM Systems

Custom AI-supported processes and automations for lead management, prospecting, prioritization, insights, research, buying signal detection, and more.

Data & Revenue Clarity

Align and structure the GTM data layer so you gain visibility to make informed campaign and revenue-driving decisions.

Manual Workflow Automation

Replace manual steps with reliable, scalable workflows that keep your team moving faster and working smarter.

How We Work

Connective offers two engagement models - Project and Fractional - designed to meet you where you are. From one-time builds to ongoing optimization, we engineer systems that scale with your growth.

Project Based

Fixed-scope builds & workflows designed to solve specific GTM challenges.

Define, Design, and Deliver a Scoped System
One-time Projects and Custom Workflows
Full documentation, Testing, and Knowledge Transfer
Ideal for Teams With a Specific Project Need

Fractional GTM Engineering

Ongoing partnership for continuous optimization, system growth, and integration.

Hands-On Month-to-Month Support for GTM/Revenue Systems
Ongoing Builds, Integrations, & AI-assisted Workflows
Continuous Iteration as Needs Evolve
Ideal for Teams Needing an Embedded GTM/Revenue Engineer

Real Systems With Real Results

Explore how Connective has helped teams automate workflows, clean up data, and build GTM systems that run faster, smarter, and more predictably.

Turning Manual Inbound Into a Fully Autonomous System

Inbound

Automation

Learn how Connective rebuilt Code3’s inbound funnel with AI-powered enrichment and automated routing - transforming manual lead handling into a fully connected, self-moving system.

See Case Study

Turning Outbound Into an Always-On Growth Engine

Outbound

Automation

Combining intent signals, AI research, and adaptive automation, Connective helped create an outbound system that personalizes outreach at scale and optimizes targeting over time.

See Case Study

Your GTM Deserves Better.

Let's talk about what's falling through the cracks, so we can build the workflows you actually wish existed.